Wordcamp Baroda: Rich Snippet & Schema Examples – Products

Rich Snippet / Structured Data For – Products

Structured Data is basically helps Search engine to understand about Real World entities which are being represented on Web Page

Products is an important factor for E-commerce.To let Search Engines understand what these things are schema / structured data can be helpful.
For Products & E-commerce you can use combination of , R.V. Guha From Google has posted about accepting these standards  http://blog.schema.org/2012/11/good-relations-and-schemaorg.html

Schema Org

Good Relations

Check out Goold Relations Vocabulary

By adding meta attributes to your product listings you can assist search engines in finding your products as well as showing Rich Snippets of your product.

HTML Will Look Like This

[sourcecode language=”html”]</pre>
<div itemscope="" itemtype="http://schema.org/Product">
<a class="schema_url" target="_blank" itemprop="url" href="http://www.valuebasket.com/en_US/Nikon-D5200-Digital-SLR-Camera-with-18-55mm-VR-Lens-Kit-%28Black%29/mainproduct/view/12146-AA-BK">
<div class="schema_name" itemprop="name">Nikon D5200</div></a><div class="schema_description" itemprop="description">The Nikon D5200 is equipped with a 24.1 megapixel DX-format sensor, a sensitivity range from ISO 100 to ISO 6400 and the best in class 39-point AF</div>
<div class="brand" itemprop="brand" itemscope="" itemtype="http://schema.org/Organization">
<span class="desc_type">Brand:</span> <span itemprop="name">24 Mega Pixel</span></div>
<div class="manufacturer" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"><span class="desc_type">Manufacturer:</span>
<span itemprop="name">Nikon</span></div><div itemprop="aggregateRating" itemscope="" itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">5</span> based on <span itemprop="reviewCount">10</span> reviews</div>
<div class="offers" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">
<span class="price" itemprop="price">1000$</span><link itemprop="itemCondition" href="http://schema.org/NewCondition"> New</div>
</div>
[/sourcecode]

Schema For Product

[schema type=”product” url=”http://www.valuebasket.com/en_US/Nikon-D5200-Digital-SLR-Camera-with-18-55mm-VR-Lens-Kit-%28Black%29/mainproduct/view/12146-AA-BK”  name=”Nikon D5200″ description=”The Nikon D5200 is equipped with a 24.1 megapixel DX-format sensor, a sensitivity range from ISO 100 to ISO 6400 and the best in class 39-point AF” brand=”24 Mega Pixel” manfu=”Nikon” single_rating=”5″ agg_rating=”10″ price=”1000$” condition=”New” ]

Check Via Google Rich Snippet Testing

Structured Data Can Help Shopping Engines + Customers For Decision Making

Take a Look on this.

Ketan Raval
Working for Lets Nurture , working on few other things for Lets Nurture Org .. spending free time in blogging, writing, reading, music, watching sports, love to spend time with good people instead of smart people...