Pretty Simple Example of Good vs Bad E-Mail Marketing

Everyone was saying that Email marketing is dead .. there is not enough conversion from Email Marketing but I think we have now entered in era where email marketing needs better and intelligent effort ( email marketing certainly works) I received 2 emails back to back this week.  Both were in my inbox ( not in Junk) So I was bound to read it .

I am attaching both images how it looked like ..

Example of Bad Email Marketing

Example of Good Email Marketing



What happened when I went through both email

  • I did not spend more than one second on Bad Email Just Skipped.
  • I read twice-good one and thought to connect with him.
  • Dropped him an email & my colleague in UK to get in touch with him (Just because I liked plain approaching strategy)
  •  Only Advantage I found for Bad Email Marketing is that now this company’s domain etc is in this blog post. (Which I am sure will be faked / Pseudo one)

So what can  We learn from this?

  • Email Marketing needs equal Call to Action attention
  • Identify your audience and how to approach them before blasting emails. ( Guys , at least think about conversions and energy consumption of spam emails)
  •  Be Straight forward
  •  It is very fine if you are blasting emails you have a chance if you can make it right
  •  Make your audience to calculate something, how many replies you have got when you send email without prices & how many replies you have got when you have put straightforward price? It saves time right?
  • “FREE” Word always works
  •  And off-course Email marketing is not dead but  it certainly has reincarnated.


What do you think???

Ketan Raval
Working for Let's Nurture Canada,Founder Moncton Cares Rotarian, Planning And Advisory Council Member For City of Moncton, Board of Director for New Brunswick Business Immigrant Association. Global Shaper from World Economic Forum, BNI Member. Investor, Business partners, have successfully failed, have failed fast. Supporter of all good, Friends of many, Son of few, Father of two ,Husband of One. Spending free time in writing, reading, watching sports. Love to spend time with good people instead of smart people