I was reading few more books on consumer behaviour .. & while reading something on neuromarkeitng I found one interesting topic .. and that is Cognitive Fluency. Cognitive Fluence is very important in decision making.In real world you might have heard the word KISS (Keep It Simple Silly) .. it is also based on cognitive fluency.. there are few more evidence that if you keep propose anything to your consumer in very easy way there are more chances of conversion / decision making. Like Simple Fonts ( if its hard to read , it is hard to do).
According to Neuromarketing Following things will give you more conversion ratio on sales.. if you put your content / advertisement / sales pitch
- Easy to Read
- Simple Words
- Small & Easy Sentence Structure
You might think.. what I am talking about and on which basis I am taking about.. so here are few important PDFS to read for my proof 🙂
Norbert Schwarz & PS Song Report