Unilever’s one of the most respected brand “DOVE” has released “Fake Patch” campaign. In the campaign women are given “beauty patches’ to wear. During treatment period women reported positive signs. Some started to feel very good about themselves. They noticed themselves looking good or get compliments from others, most of them attribute it to the effects of the “beauty patch”.
And at the end of treatment they have been told that “RB-x Patch” Did not contain any active ingredient. Change in their life & increased confidence was just a psychological effect. This 4 minute video clearly conveys loud & clear message “Beauty is just a state of Mind”
In Medical Language it is called placebo effect :)( Visit Wiki Here)
Watch video here..