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Ketan Raval
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Category: Advertisement

Advertisement/Consumer Behaviour/Marketing

Advertising With Kids

Posted on July 5, 2014 by Ketan Raval

  It is very interesting marketing maneuver about having kids in advertising. ( I am not talking about Kids related products) . We have witnessed few very ...

Advertisement/Consumer Behaviour

Cadbury Gems -Brilliant Brand Positioning For Adults

Posted on June 30, 2014 by Ketan Raval

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always th...

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UTEC’s Another Great Billboard Advertising

Posted on May 2, 2014 by Ketan Raval

I am very big fan of this company .. Just because I love its billboard advertising campaign which are always meaningful & useful for the community.  UTEC...

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Beauty is a state of Mind – DOVE’s best advertising campaign

Posted on April 13, 2014 by Ketan Raval

Unilever’s one of the most respected brand “DOVE” has released “Fake Patch” campaign. In the campaign women are given “beaut...

Advertisement/CRO/Technology/UX

One Very Good Example of A/B Testing For PPC

Posted on April 13, 2014 by Ketan Raval

When you are doing ppc campaign or when your visitor/customer is landing to your page from another website ( or even from google results), there should be clear...

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Umeedon wali dhoop, Sunshine wali asha

Posted on December 28, 2013 by Ketan Raval

Umeed Wali Dhoop According to advertisement there are some good numbers to know.. Coca cola has sense of advertisement for sure ( may be because of oglivy) Umme...

Advertisement/Consumer Behaviour/Marketing

How to “Market” Product Improvement? Cadbury Example

Posted on October 10, 2013 by Ketan Raval

Cadbury has just launched new campaign for eclairs “ Eclairs ban gaya ab cadbury choclairs aur ye ab chipakta bhi nahi hai” This campaign is to overcome the def...

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