Any small business needs a boost. An Extra boost in sales. Sales will come from customers; customer will come when they visit you or your products. Push notifications in mobile app are very useful in this.
It is my personal experience that even if App is in idle mode in my phone. When I see a notification with some update I tend to visit the app & see what is all it about.
Here are few thoughts by using it you can improve your app experience regardless which industry your mobile application belongs.
- Push notification for personalized sales ( Based on consumer pattern)
- Push notification reminder for next booking update / Order Update / Order Tracking.
- Push Notification for Birthday / Anniversary / Festival Greetings.
- Push Notification for App Re-Engagement Ex. Its been a while you visited us , we have new products lined up.
- Geo Targeted Push Notifications !! When your app user is approaching to a certain location ex. At business location or at home.
- Send Breaking News or Grand news to all of your users.
- Push notification for feedback after purchase / after event or after service for customer review.
While sending Push notification you need to take care of few things. Push notification can help you in branding & marketing but if not used wisely app user can delete your app right away.
Here are few points to take care while using push notification.
- Wrong Time
- Unnecessary updates
- Frequent Push Notifications without asking preference from app users.
- Unnecessary follow ups via push notifications.
- Push notification with out any call to action
After all user experience is very vital in mobile application development.