Cadbury Gems -Brilliant Brand Positioning For Adults

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always think about advertisement & marketing stretegy is very important. Today its about brilliant brand positioning example by Cadbury for its brand GEMS raho umarless campaign.

Chocolates , specially Gems has an image of kids chocolate, cadbury’s series of TVC campaigns are breaking this stereotype & successfully placing it as an Adult Chocolate as well.

How cadbury positioned Gems ? Just view below videos you will realise what they have tried to set in consumer’s mindset.

Gems- Park Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/Ink9lAkrcxY” frameborder=”0″ allowfullscreen></iframe>

GEMS- Museum Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/jjV91ZRqu-o” frameborder=”0″ allowfullscreen></iframe>

GEMS- BFF Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/IBivqdkgQbA” frameborder=”0″ allowfullscreen></iframe>