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Ketan Raval
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Category: Consumer Behaviour

Advertisement/Consumer Behaviour/Marketing

Advertising With Kids

Posted on July 5, 2014 by Ketan Raval

  It is very interesting marketing maneuver about having kids in advertising. ( I am not talking about Kids related products) . We have witnessed few very ...

Advertisement/Consumer Behaviour

Cadbury Gems -Brilliant Brand Positioning For Adults

Posted on June 30, 2014 by Ketan Raval

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always th...

Consumer Behaviour/CRO/Marketing/Technology

7 “words” which will push everyone to read your blog post

Posted on May 22, 2014 by Ketan Raval

Everyone wants visitors, Specially if you are doing online business you want people to read your blog post. Lot of research & test has proved that people te...

Advertisement/Consumer Behaviour/Marketing

How to “Market” Product Improvement? Cadbury Example

Posted on October 10, 2013 by Ketan Raval

Cadbury has just launched new campaign for eclairs “ Eclairs ban gaya ab cadbury choclairs aur ye ab chipakta bhi nahi hai” This campaign is to overcome the def...

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