Cadbury Gems -Brilliant Brand Positioning For Adults

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always think about advertisement & marketing stretegy is very important. Today its about brilliant brand positioning example by Cadbury for its brand GEMS raho umarless campaign.

Chocolates , specially Gems has an image of kids chocolate, cadbury’s series of TVC campaigns are breaking this stereotype & successfully placing it as an Adult Chocolate as well.

How cadbury positioned Gems ? Just view below videos you will realise what they have tried to set in consumer’s mindset.

Gems- Park Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/Ink9lAkrcxY” frameborder=”0″ allowfullscreen></iframe>

GEMS- Museum Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/jjV91ZRqu-o” frameborder=”0″ allowfullscreen></iframe>

GEMS- BFF Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/IBivqdkgQbA” frameborder=”0″ allowfullscreen></iframe>

7 “words” which will push everyone to read your blog post

Everyone wants visitors, Specially if you are doing online business you want people to read your blog post. Lot of research & test has proved that people tends to visit blog post if they are written with proper title. Some words can do special effects. Here are some words which can surely boost your blog traffic.

Your blog post title should have Continue reading “7 “words” which will push everyone to read your blog post”

How to “Market” Product Improvement? Cadbury Example

Cadbury has just launched new campaign for eclairs “ Eclairs ban gaya ab cadbury choclairs aur ye ab chipakta bhi nahi hai”

This campaign is to overcome the defect that Cadbury eclairs had. Cadbury eclairs was sticking in to teeth. That was prime reason that people were avoiding to have Cadbury eclairs.

Cadbury’s this new campaign is helping people to overcome the prejudice mindset of “eclairs” ,  I think it will surely work and people will start eating eclairs.. oops choclairs .