How to “Market” Product Improvement? Cadbury Example

Cadbury has just launched new campaign for eclairs “ Eclairs ban gaya ab cadbury choclairs aur ye ab chipakta bhi nahi hai”

This campaign is to overcome the defect that Cadbury eclairs had. Cadbury eclairs was sticking in to teeth. That was prime reason that people were avoiding to have Cadbury eclairs.

Cadbury’s this new campaign is helping people to overcome the prejudice mindset of “eclairs” ,  I think it will surely work and people will start eating eclairs.. oops choclairs .