Cadbury Gems -Brilliant Brand Positioning For Adults

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always think about advertisement & marketing stretegy is very important. Today its about brilliant brand positioning example by Cadbury for its brand GEMS raho umarless campaign.

Chocolates , specially Gems has an image of kids chocolate, cadbury’s series of TVC campaigns are breaking this stereotype & successfully placing it as an Adult Chocolate as well.

How cadbury positioned Gems ? Just view below videos you will realise what they have tried to set in consumer’s mindset.

Gems- Park Ad

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GEMS- Museum Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/jjV91ZRqu-o” frameborder=”0″ allowfullscreen></iframe>

GEMS- BFF Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/IBivqdkgQbA” frameborder=”0″ allowfullscreen></iframe>

7 “words” which will push everyone to read your blog post

Everyone wants visitors, Specially if you are doing online business you want people to read your blog post. Lot of research & test has proved that people tends to visit blog post if they are written with proper title. Some words can do special effects. Here are some words which can surely boost your blog traffic.

Your blog post title should have Continue reading “7 “words” which will push everyone to read your blog post”

Beauty is a state of Mind – DOVE’s best advertising campaign

Unilever’s one of the most respected brand “DOVE” has released “Fake Patch” campaign. In the campaign women are given “beauty patches’ to wear. During treatment period women reported positive signs. Some started to feel very good about themselves. They noticed themselves looking good or get compliments from others, most of them attribute it to the effects of the “beauty patch”. Continue reading “Beauty is a state of Mind – DOVE’s best advertising campaign”

Umeedon wali dhoop, Sunshine wali asha

Umeed Wali Dhoop

According to advertisement there are some good numbers to know.. Coca cola has sense of advertisement for sure ( may be because of oglivy)

Ummeed waali dhoop, Sunshine waali aasha
Rone ki wajah hai kam, Hansne ke bahane jyada
Zidd hai muskuraayenge 🙂
Khush rehne ka hai waada

Umeed wali dhoop, Sunshine waali asha
Tum dil se agar puchhoge
Woh khush rehna hi chahe
Jab sache mann se maango
Toh khul jaati hai raahein
Toh khul ke khusi lutaao, Ye kya aadha-aadha
Umeedon wali dhoop, Sunshine Wali asha
Umeedon wali dhoop, Sunshine Wali asha

Believe in a happier tomorrow

How to “Market” Product Improvement? Cadbury Example

Cadbury has just launched new campaign for eclairs “ Eclairs ban gaya ab cadbury choclairs aur ye ab chipakta bhi nahi hai”

This campaign is to overcome the defect that Cadbury eclairs had. Cadbury eclairs was sticking in to teeth. That was prime reason that people were avoiding to have Cadbury eclairs.

Cadbury’s this new campaign is helping people to overcome the prejudice mindset of “eclairs” ,  I think it will surely work and people will start eating eclairs.. oops choclairs .